11.30.2011

Meet Eileen Patterson

Not everything on etsy is made by someone else. Eileen Patterson's shop, GoofingOff, gives everyone a chance to find great vintage sewing patterns in one place along with fabrics (especially Judaic ones), and sewing machine accessories. She has plans to branch out into vintage sewing machines soon.

Originally joining etsy to sell handmade jewelry, she found great success when she opened GoofingOff, her second shop, soon after. Although she still makes jewelry (mostly for friends and family), her original shop, Miss Eileen, is now a vintage shop specializing in Pyrex, Fire-King, and other vintage glassware.

Fat Quarters Ancient City Fabric
Her interest in sewing began when she took sewing classes in junior high school. However, she admits she is really self taught. When she speaks of sewing, she says, "When I sew I like the challenge of using scraps of fabrics from leftover projects, remnants of new fabrics, and castoff clothing from consignment shops. I enjoy bringing new life to these materials. Sometimes a dress becomes a tote, a pair of worn out jeans becomes pot holders, or a scrap of fleece becomes a hat. I love a challenge."

Vintage 1941 Pattern
Eileen was one of the first original members answering the call to form Etsychai, the Jewish Street Team on etsy. Of Etsychai, she says, "EtsyChai is my link to the artistic Jewish community. Belonging to EtsyChai allows me to express and share my creativity and exciting finds with others."

In her "other life", Eileen practices tikkun olam (literally, repairing the world) as a critical care nurse in the VA system. She tells us, "Nursing is doing a mitzvah (good deed) every day and getting paid for it.....Working critical care is helping a person and their family get through a very difficult time of life.....I am very lucky to be able to do what I do."

Fat Quarters Dreidels Fabric
With all that she does, she makes her crafting work time non-negotiable. Fortunately, her husband is also a crafter, working with metal and fiberglass; so he provides a fortunate mix of help and understanding.

Inspiration for Eileen comes from history books and Haggadahs (the book read at the Passover ritual meal). She also loves old movies since they help her learn about the fashions of the day. Something that comes in useful when she goes out looking for vintage patterns. But, when all else fails, she goes for a walk in the woods to enjoy G-d's creations.

1964 Barbie Wedding Gown Pattern
When asked if she has any advice for other etsy sellers, she said, "If you have an idea, try it. Be courageous in your art and craft. Believe in yourself. If the idea doesn't work though, move on and try something else. Promote. Don't be shy about your work. Some of my best customers and friends who like my work or come up with ideas and challenges for me. Be open to new ideas. The little old lady at the yard sale supported her family by selling handmade doll pillows and pin cushions at the flea market. I might not use her designs, but I love her attitude and work ethic."

As for photos, she suggests good lighting with a white background and white backdrop that reflects enough light to make a flash unnecessary.

Vintage Pyrex Cups and Saucers
You can also find Eileen on her blog, where she searches for new shops and shops with fewer than 500 sales to feature. She's also on Artfire, Facebook and Twitter.

Hanukkah Fabric Pack
-- Post by April Grunspan of AgruArts

11.26.2011

Meet Lindab

If you're looking for hand crafted jewelry and really lovely women's wire beaded kippot (yarmulkes), Lindab has the etsy shop for you! Working with semiprecious gemstones, swarovski crystals, glass beads, wire, images, and fillings, she creates wonderful gift items for her shop, be it gifts for yourself or for others.

She's been an etsy seller for so long she can't even remember exactly when she began, although she thinks it was somewhere around 2003.

Silver Wire with White Beaded Kippah   
When asked how she got started, Linda explains, "I went to a Jewish women's event about Queen Esther and we made bracelets while listening to a speaker." Her interest piqued, then "I went to a few wire wrap and beadweaving classes by independent artists." But, she admits, she is mostly self-taught.

In addition to all her artistry, she also works full time at a professional organization, claiming, "It interferes with my creating." In spite of this, she still finds time to prioritize everything in her life and get things done. She says, "When I’m not at work, I’m usually promoting online, creating, photographing or listing new jewelry creations. My cats insist on petting time sometimes, which is good because then I take breaks. My husband sees all my designs, and sometimes tells me, 'it’s not balanced or looks weird' – he usually is right so then I make adjustments. I’m not very good at budgeting time for housework or paperwork; then it piles up and I tackle it. For example, I’ve been online today since 9 am and it’s now 1 pm and I’m still in my jammies." 

Blue Lapis Dreidle Earrings
As if her jewelry isn't enough, Linda also makes greeting cards and offers tutorials in her shop as well as doing two to three shows a year (cut down from six to eight).

Linda's inspiration comes from "The Jewish charms I buy, the gemstone shapes and colors, the seasons and, less frequently, I modify a design from a beading magazine." 

Facebook Tutorial
When asked how she promotes her shop, she stresses posting items in team threads, blogging, on Facebook, and using Twitter. As for which is most successful, she tells us, "Blogging gets me a lot of views, Facebook has resulted in a few orders; posting in active team threads gets lots of views because we all promote each other. I’ve gotten a few sales from team threads, too."

 She also wears her jewelry to work and her kippot to synagogue, getting orders this way as well. Linda also shows friends new pieces to get their feedback. As a result, "One friend has purchased a lot of items and asks me to create some earrings in red and loves my designs." 

Vintage Silver Chai Earrings
 A long time member of Etsychai, Linda tells us why. "EtsyChai lets me express my Jewishness, a natural part of me, and share my Jewish creations and knowledge with team members and others. I’d also like to share some of what have been my successes in the future."

In addition to her 3+ years of membership in Etsychai, Linda also belongs to seven other teams through etsy.

Always generous with her time and advice, Linda offers some to current, new, and prospective sellers:
  • Name your items how a buyer would search for them. Repeat this title in the first line of your description and in tags.
  • List a new item every day and promote it on Facebook, Blog and Twitter.
  • Promote another (any) team member on your blog or Facebook.
  • Join a team and participate, the more you promote others, the more you are promoted in return. At least, do 1 thing for your online shops every day.
 As for advice for photographic your items, she empathizes, "Oy! Photos are a constant challenge. I do mine inside with 3 lights and white poster board. I usually photograph on a white or black background, so my jewelry or kippot don’t compete with a background. I take lots of photos of the same items. I do it quickly, so I take at least 8 and sometimes 3 are blurry and they have to be reshot. I’m terrible at staging, so I don’t bother trying. After uploading to the computer, I use Photoshop to edit my pics."

Double Silver Star of David Necklace
 For the Etsychai Miracles of Hanukkah sale, Linda is offering Free U.S. shipping for orders over $10 if you put the code Candles in your message to seller.

You can also finder her blog here, friend her on Facebook, or follow her Twitter stream, or visit her "other" shop here

Kippah with Copper Wire and Hematite Beads
 --Post by April Grunspan of AgruArts

11.22.2011

Meet Tracey Lipman!

Etsychai is a very eclectic team. Tracey Lipman manages to be eclectic all by herself. Her shop offers handmade handbags, diaper bags, wallets, home decor items and, of course, Judaica. As an added bonus, it also has tutorials on how to make wonderful things with a new fabric hardener called Paverpol.

Tracey, who lives in Ramat Beit Shemesh, Israel, is always busy. She says, "I have more ideas than time to work with them and like to set challenges for myself. I like to learn new skills, work with new materials and explore different techniques." She translates that into having a short attention span. I translate it as being incredibly creative.



Floral Rose Handbag


Tracey is self-taught. In her own words, she "learn(s) by playing." Her crafting began when she decided to challenge herself by learning how to make polymer clay millefiori canes. She googled and experimented, finally finding success. She told me, "A few canes and Google searches later, I found Christi Friesen, who is a very talented polymer clay artist and took a few online classes with her to learn to sculpt polymer clay."



Sheep Menorah


From there she found another teacher in Jossy de Roode, who offered a Paverpol workshop in Israel. Then Tracey played and played until, through trial and error, she developed her own techniques and found her voice.



Paverpol Fabric Mosaic Tiles

She also hopes her late mother (ז"ל) likes what she's doing with the sewing skills she gave Tracey a great love for.



Zippered Diaper Bag


Her shop's progression to its great variety of items and materials wasn't always this way. She began by concentrating on items made with polymer clay.  Then she re-discovered her love of fabric. In her own words, "I love taking a flat piece of fabric and making it into a beautiful, functional item, such as a bag or wallet, and then have fun creating tutorials with the leftovers."

Inspiration? She looks to her household, "My kids, what I need to carry their diapers in, what they would like for their room, what makes me feel special when I carry a handbag, what is functional when I need a wallet." And, when she can't find that inspiration from within, she goes to Etsy to see if she can find an online pattern or idea.



Football Mezuzah


To help supplement her Etsy income, she's also working as a distributor for Paverpol in Israel, teaches Paverpol workshops and online. To round out her busy days (and nights), she also organizes local mall nights, where she helps over forty small businesses showcase their wares.

With all this activity, you might ask how Tracey budgets her time? She explains, "My kids come first. Balancing the rest is hard and I don't sleep enough!"
As for her Etsychai membership, we're the only team in which she's a member. In addition to being an active member of this team, Tracey also promotes her shop on Facebook, in local community Yahoo groups, through tutorials and online classes she has listed on external websites. She feels the success of her promotions are dependent on the time of year and the particular time. During the past two weeks, she feels Facebook and local advertising have increased her shop views.



Fabric Bifold Butterfly Wallet


I asked Tracey if she had any advice for new Etsy sellers. Her reply, "Join a team. It's a jungle out there!"

--Post by April Grunspan of AgruArts