|Sterling Silver Flower Bracelet|
Knitting since she was 5 years old, Penny found she hated being idle, so she also began studying silversmithing once a week for the last 3 years. As for polymer clay, she admits that is mostly self-taught, although she's attended workshops by local and international artists in recent years.
|Sterling Silver Garnet Pendant Necklace|
She found out about Etsy when she was on a polymer clay website forum and noticed many of the members were discussing their Etsy shops, so she decided to investigate. One thing led to another and she joined Etsy as a seller in December, 2007.
|Knit Ruffle Scarf|
Inspiration for Penny is no problem. She tells us, "Inspiration is everywhere! I can't get my ideas out fast enough! Magazines and craft books are a huge inspiration. Having a mooch around all my supply shops really gets my creative juices flowing."
|Polymer Clay Chamsa|
With a strong presence on Etsy (in addition to Etsychai, she belongs to five other teams), as well as memberships in Facebook, Twitter, and a strong presence on the Etsy forums, she finds her most successful sales tool is still the simplest: proper tagging of her items.
As usual in these interviews with our members, we asked Penny for her advice to new and current Etsy sellers, since you can never have too much of a good thing.
For new sellers, she recommends spacing out listings to one or two new items a day. She says, "Don't expect your sales to really get going until you have about 100 items in your shop.I think that it is also a really good idea to write a blog, something which I hope to start doing in the coming year."
As for her photos, she had a novel approach to this most important aspect of selling on Etsy, "I had a professional photographer come to my studio and show me how to use the available light, set up a background and figure out the right settings on my camera. This helped me enormously."
Penny is also fortunate enough to have her work exhibited and sold in the Cecilia Colman Gallery in London. We're fortunate enough to have her on Etsy, so we don't have to travel thousands of miles to purchase her wonderful work.
|Smoky Quartz and Garnet Sterling Silver Earrings|